Delicate and elegant – Welcoming customers with an appealing and relaxing aroma
The original Shoyeido was founded in 1705 and the shop got its present name from the 3rd generation owner’s time as the specialist of Japanese incense. A wide range of incense is displayed in the shop from traditional fragrant woods for tea ceremony and the incense ceremony to simple stick incense and Japanese-style sachets. Particularly popular is their “Tale of Genji” series. The Tale of Genji is Japan’s oldest full-length novel written in the Heian period (794-1185) depicting the life of people in the imperial court in those days. Based on the 54 chapters in the novel, Shoyeido produces 54 different incenses representing each chapter. Some are in the form of paste deriving from the incenses used in the Heian period while others are set in pretty cloth bags along with a nice wooden box. Incense is often chosen as a special gift regardless of age and gender. Shoyeido offers not only traditional and high-end incense but also many other new and stylish varieties that match the modern life style.
Translation to English by AD BRAIN INC.
Fujin-gaho,January issue,2012/August issue,2010
|Address||Karasuma-dori Nijo-agaru Higashi-gawa, Nakagyo-ku, Kyoto|
|Hours||9:00-19:00 (until 18:00 on Sat.; until 17:00 on Sun. & national holidays)|
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