Issen Yoshoku Main Shop



Issen Yoshoku Main Shop

Snacks for locals and perfect to stop-by during your exploration in Gion

On Nawate Street in the middle of Gion, you will not fail to catch sight of a brilliant red Japanese paper lantern and a large sign, and besides, a funny figure of boy who is about to be bitten by a dog.  Not only during the daytime but also even in the evening, this funny and catchy façade always attracts passersby! This is one of the popular tourists sites in Gion where people always can’t help being curious – some come to look inside, others come to look at the iron plate where steaming hot food is just being cooked and say, “What is Issen Yoshoku? Can I take it with me as a take-out?” while locals from the neighborhood arrive to get one as their usual custom.  From school excursion students to foreign tourists, Issen Yoshoku is always full of customers.  The menu confidently says, “We offer only one: Issen Yoshoku.”  Issen Yoshoku is a food that is said to be the origin of okonomi-yaki (food grilled on an iron plate with toppings like pizza) that became very popular in the Taisho (1912-1926) and Showa (1926-1988) periods as a snack for kids.  Thin dough made from flour was baked on an iron plate on which chopped green onion is scattered and then seasoned with Worcester sauce – very simple and casual, yet a special snack in those days.  One piece was only 1 Sen (Issen; equivalent to 1 cent) and the rich taste of Worcester sauce could be enjoyed.  Today, the shop offers their original style Issen Yoshou adding more toppings like cooked konnyaku (konjac), beef, fish cake, pieces of fried flour dough, egg, vinegared ginger, and of course, lots of chopped green onion.  Not satisfied with only recreating the nostalgic taste from the past, the shop always pursues an even better taste for today.  Every piece is prepared after ordering so that everyone can get a steaming hot Issen Yoshoku.  They are of course delicious piping hot with chilled soda and beer, but are still good after cooling to room temperature.  Actually, some fans intentionally leave it overnight and enjoy it the next day.  You should try yourself to discover which way tastes better!

Translation to English by AD BRAIN INC.
Fujin-Gaho,August issue,2012


Name Issen Yoshoku Main Shop
Address 238 Gion-machi Kitagawa, Nawate-dori Shijo-agaru, Higashiyama-ku, Kyoto
Tel 075-533-0001
Hours 11:00-3:00 (weekday); 10:30-22:00 (Sun. & national holidays)
URL http://www.issen-yosyoku.co.jp/
Recommended Matcha (powdered green tea) anmitsu jelly for take-out is available.