Kimono as daily attire like Western clothes
A new kimono store has opened on the slope leading to Yasaka Pagoda. The building used to be a tofu shop and has been stylishly renovated to create a modern kimono store. The exterior is of a sophisticated contemporary fashion boutique while the interior retains a somewhat retro atmosphere with white tiles from its time as a tofu shop. Their motto is to be a cool kimono store which makes people really “feel” like wearing kimono. Today, the kimono is not regarded as daily attire but something to be worn only for special occasions. The owner hopes to change this image and to encourage many people to wear the kimono more. There are only three different price ranges so people who don’t know much about kimono don’t have to worry if they select one that is unaffordable. Otsuka Gofukuten’s original designs for kimono are very unique and have a dress-like appearance bearing not only traditional Japanese patterns and colors but Western ones as well, such as checkers and stripes, for the new designs. Customers have great fun choosing their favorite combination of kimono, obi sash and accessories.
Translation to English by AD BRAIN INC. Introduced in Hiru, Gion wa Tanoshi magazine, Fujin-gaho, August issue, 2014. *Information is subject to change.
|Address||88-1 Hoshino-cho, Higashiyama-ku, Kyoto|
|Recommended||There is a gallery on the 2nd floor where a variety of stylish fashion items are exhibited.|
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